Strategic

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Star Marketing Resources creates unique, out of the box internet marketing campaigns. Effectively tying together creative and technical aspects of the Internet, including design, development, advertising, and sales to cost effectively promote your business locally, nationally and internationally.   

Additionally, we provide a multitude of distribution options including:  real estate brokers, travel industry professionals, international trade, doctors, business professionals, hotels & resorts, import/export companies, frieght forwarders, lawyers, many more options available call us for more details.

Market Research
Star Marketing Resources can help define your target market and their buying habits utilizing the latest up to date market research, analysis and studies available.

Trend Analysis
Markets fluctuate, and supply and demand forces conditions in the marketplace to change often and without notice. To make profitable decisions for your company, you need to stay abreast of these sudden changes.

Star Marketing Resources has insight into future market trends due to their strong relationship with all mediums. Our extensive history of buying the medium allows us to analyze market trends and accurately forecast future changes in the market. This information is vital to our clients when marketing their products and services.

Brand Development
Whether your launching a new company or introducing a new product into the market it is essential to create a strong and memorable brand from the very beginning. In some instances a company has been in business for a while and needs to do some brand repairs, brand extensions or even re-branding. Star Marketing Resources will assess your needs and give you the necessary recommendations to put your company on the right track to success.

Public Relations

Planning
We recommend the objectives, the creative and media strategy required to achieve them, and the budget.

Research
We find the needed information and audit the targeted public, as well as conduct formal research projects when needed.

Creative
The creative function consists primarily of preparing the public relations message that includes: original incisive writing, artwork, and other verbal or visual material that is needed to fulfill the objectives.

Financial Services
We provide specialized help in reaching the financial public such as business reporters, financial analysts, banks, and brokerage firms.

Media Relations
This involves preparation and cost effective placement of materials for the media.

If it is public relations that your company needs, our world-class promoters will be delighted to assist you. 

Our team will handle every detail from writing press releases to planning your company ’s next event. Our promoters are seasoned professionals, extremely resourceful and well connected on a global level.
 
Media Buying
Showcasing your advertising campaign with impact and longevity is our specialty. With over 15 years of experience planning and executing media buys, our media director has the contacts, experience and the know-how to negotiate the most targeted and cost effective media buys.  Whether it is print, radio, television, out-door or web, we will create detailed, professional media budgets that positively impact your bottom line. 

Copy Writing
Our seasoned team of copywriters will create the perfect mood, tone and psychological enhancement to make your product and/or services captivating, relevant and unique.

Corporate Identity
Creating a strong corporate identity for your company is paramount.  The corporate identity or brand is often the most valuable single asset a company has.  The benefits are endless, from high recognition by consumers, industry/political leaders, investors, and business analysts to greater employee satisfaction.  Our professional team of designers, copywriters, art directors and media consultants are all highly trained and focused professionals.
        

Marketing Pieces
         
         
Rendering & Floor Plans
        
Our creative team will produce state of the art renderings of your future properties that are of picture perfect quality. 
 
Print Advertising
At Star Marketing Resources we carefully predict your audience and target it with the right message. We understand that your ad is competing with other ads for attention and that we need to make sure yours is the one they notice. 

We will use various means to this end; at times it is shock, or perhaps humor or just straight facts, it all depends on the main selling point.

Our main goal is to have all advertising consistent with your corporate identity guidelines. 

Every ad despite its unique message should convey it belongs to the same family of products and services. The goal is to ensure that if a client sees your ad and later visits your web site, they all have the same look and feel.  We deliver this consistency and quality.
 
 
Direct Mail
Planning the direct mail including producing the direct mail, checking weight and size with post office, selecting the printing process, paper, mailing house and timing schedule are all within our capabilities.

Freestanding Inserts, Bound–in response cards, full page inserts and multi-page inserts are designed for quick response, and these may include coupons and are all strategically designed and placed to maximize exposure to your target audience.

Point of Purchase
We analyze the consumers shopping habits and the client’s needs and create clever, unique and innovative point of purchase advertising.

Broadcast
At Star Marketing Resources our team of talented creatives will write and produce your company’s television and radio commercials using cutting edge technology ensuring that your broadcast commercials stand out from the competition.  However it doesn’t stop there, we also assist you by helping you establish the budget, set a goal (reach and frequency), determined duration of flights and define broadcast territory. 

Web Solutions
Our full service interactive design team can customize your website to your needs. Once your website is designed, we can also provide first rate search engine optimization to ensure your website gets excellent visibility on all major search engines.
For additional exposure we can also create attractive advertising banner designs to promote your products or services.

Interactive Media

2D & 3D Animation                                                                             

Our architectural animations will dazzle the audience, taking them on a virtual tour of your architectural masterpiece before the project even breaks ground.               
Whether the project is commercial, industrial or residential you will be amazed to watch it come alive in the virtual world.

Trade Show Displays
Star Marketing Resources offers custom production of all types of trade show displays, ensuing your specific needs are incorporated into the design.

Our talented graphics department can create a one-stop, turnkey package to promote your brand to its full potential. We also provide any necessary photography or computer-generated images to present your message with graphic impact.

Packaging
Our extensive marketing and design experience combined with over 20 years of distribution and logistic know-how makes us the perfect agency to design your packaging. We know that designing packaging needs to accomplish much more then just looking good on the shelves. We know that to impact your bottom line, packaging must also use space and packing materials wisely. We understand it needs to be durable to arrive safely and cost effectively at it’s destination. We combine our resources to deliver top-notch package designs that will pay for themselves tenfold.

Project Management
Star Marketing Resources will take on specific project management work in the areas of advertising and public relations.  We are strategic, targeted, artistic, reliable and cost effective.  Contact us to further discuss our capabilities.
   
Fulfillment & Logistics
We have over 20 years of experience in the field of logistics with national and international distribution capabilities, utilizing the most efficient multimodal forms of distribution.  For further information regarding these services please contact us.

On-Demand Shipping
Star Marketing Resources Inc. has the capability to store your printed pieces and strategically mail them upon request.
 
Direct Mail Services
We can create highly targeted direct mail pieces, utilizing individual names and contact information within the printed pieces.  We can target demographic areas, specific household incomes, professions and more.

Talent Management

Strategic Planning
Our management team will strategically plan and manage your artistic or musical career.

Talent Facilitation
Our talent management team will book our artist as guest speaker, on book tours, and guest appearances on television and radio shows.

Talent Positioning
We will place our artist and models in lucrative positions and provide the utmost of care to their particular needs.